Abbey Road Studios
Music Photography Awards 2022
A cutting-edge design identity for the first ever Abbey Road Studios Music Photography Awards.
Abbey Road Studios tasked myself and the creative team at Blackstar to bring their first ever Music Photography Awards to life. They wanted the brand to feel alive, energetic and approachable.
We achieved this by using low-fi and craft elements such as grains, scanned paper and graffiti textures alongside virtual elements such as computer screens, software window tabs and more to create a unique blend of handmade and virtual worlds to form the MPA's visual universe.
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I held responsibility for the creative ideation and execution of several videos to promote the awards, broadcast during the ceremony and for use after the award show in the form of short-form content for social media. This included: How To Enter, Category Announcements, Meet The Judges, The Craft and Award Round-Up.
Category Announcements
Animated videos announcing the various awards.
How To Enter
Instructional video explaining how people can enter the awards.
Event Round-Up
Wrap up video highlighting key moments from the award show.
The Craft
Educational and inspirational short-form content for Abbey Road's series 'The Craft' - giving people insight on how to get into photography and tricks of the trade.
Meet The Judges (Moses Sumney)
A deep dive into one of the award show's judges, Moses Sumney.
Meet The Judges (Promotional Stills)
Stills to promote the judges on social media