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ALOTO: Mexican Roadtrip
Key Art Design
BRIEF OVERVIEW
Although ALOTO road-trip is well established on Sky and remains one of their best-performing Ents shows, they saw a gradual decline in viewing particularly across the previous two series. To boost ratings, a fresh key art design was needed for the new series to re-engage and excite customers so that they see this roadtrip as priority viewing.
WHAT WASN'T SEEN
Surrounded by confetti and flags, we have our talent standing within a colourful Mexican street party - hinting at the vibrant, energetic and rambunctious nature of the show.
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