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The Great Rhino Robbery
Key Art Design
BRIEF OVERVIEW
In 2011, thieves started stealing rhino horns from museums and auction houses in a bizarrely British crimewave that swept the country, and the police were at a loss as to who was responsible. Sky needed a Key Art design that would stand out and set the tone for this fascinating yet irreverent documentary.
WHAT WASN'T SEEN
Red lasers were used to convey the heist nature of the show and stand out throughout the various touch points. The rhino displayed in the glass box communicates just how irreverent and dark the documentary will be, whilst simultaneously showing the rhino horn's value.
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