A website re-design to convey a people-first approach to business technology and change.

FITTS needed a refreshed website using their updated brand shapes and colours to portray a clean and modern aesthetic to bring the new brand elements to life and allow FITTS to stand out from the crowd.

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Since FITTS launched, they have always emphasised a people-first approach to business technology and change. They affirm that technology will never succeed if the needs of people are not considered first.

The shapes that FITTS wanted to bring to life throughout the website included the use of 'human-like' curves to represent how important people are to their operations and blocky 'technology-like' shapes that symbolise the powerful software and technology they help people use.