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GIVE US A GOAL LYRIC VIDEO
Motion, Video
[CREDITS]
Design: Abbie Edwards
Agency: Blackstar Agency
With the 2022 FIFA World Cup on the horizon, BMG commissioned a fresh, official lyric video for Slade’s cult football anthem, Give Us A Goal. The brief was to create a fun, chaotic, and nostalgic piece that blended '70s glam rock attitude with a digital collage aesthetic, celebrating both the band’s legacy and the spirit of football.
The project began with building a visual language that merged ‘70s glam rock grit with cut-and-paste digital collage. Inspired by music zines, punk poster art, and old school football programmes, I sourced and layered public domain footage, stock textures, and animated elements frame by frame. The use of stop motion styling gave it a playful unpredictability, echoing both the raw energy of live football and Slade’s iconic irreverence.
To bring this vision to life, I created an energetic animated lyric video using stop motion animation, collage techniques, and a mix of retro and digital textures. Pulling from copyright-free clips of football matches, playful moments, and vintage football imagery, the result was a rough-and-ready mashup of punkish energy, visual nostalgia, and tongue-in-cheek humour, perfectly in line with Slade’s vibe.
The release of the lyric video garnered attention from several media outlets, particularly in the context of the upcoming 2022 FIFA World Cup. Notable coverage includes: Gold Radio who highlighted the new video as a celebration of the football anthem ahead of the World Cup, noting its nostalgic value and the band's engagement with football culture and Planet Rock who featured the video, emphasising its madcap nature and the timing of its release in anticipation of the World Cup, reflecting on the song's history and its connection to football fans.
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