Insights consists of independent research reports, bespoke commissions and marketing intelligence tools, all focused on and designed for businesses working with the Microsoft Partner Network, powered by Fifty Five and Five. I was tasked with creating the brand and website.

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I opted for a clean and minimalistic aesthetic, ensuring it is as easy as possible to navigate. The layered pattern was used to symbolise different layers of a business being dissected.

 

Developing the Insights brand allowed Fifty Five and Five to market their annual Top 50 Microsoft Partners Report, as well as their Partner Benchmarking Tool to a wide range of clients.

 

Since the development of the brand, Insights has helped provide multiple resources to diagnose, support and improve the health of digital marketing for successful Microsoft Partners, including Dimension Data, Nintex, ProServe, Sharegate, MessageOps and more.