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ABBIE EDWARDS

RAW DATA FEEL

Motion, Video, Social

[CREDITS]
Design: Abbie Edwards
Agency: Blackstar Agency

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For Raw Data Feel, the sixth studio album from English band Everything Everything, the brief was to create a weird, wacky, and tech-infused campaign that echoed the album’s themes of AI, data and futuristic absurdity. Drawing on internet culture, meme humour, and glitchy sci-fi visuals, I produced a range of playful, forward-thinking assets designed to tease the release and engage the band’s audience across digital platforms.

I created three short, glitchy teaser videos to promote the single Teletype. Each clip reflected the track’s digital edge and layered soundscape, using windows-style tab glitches and techy transitions to build hype ahead of the release.

Designed a social asset to promote the band’s fan hotline - a unique, interactive campaign moment where listeners could call in and hear surprise messages. The design tapped into vintage phone ad aesthetics, combining analogue nostalgia with the album’s hyper-digital world.

Crafted a crossword-style tracklist to engage fans of Everything Everything in a playful and shareable way. Each emoji-clue combination hinted at song titles from the album, inviting followers to interact and decode the puzzle.

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