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BIG ZUU & AJ TRACEY'S
RICH FLAVOURS
Key Art
[CREDITS]
Design: Abbie Edwards & Steve Stacey
Design Direction: Steve Stacey
Illustration: The Red Dress
Key Art created for Rich Flavours, a bold and tongue-in-cheek collab between cousins, Big Zuu and AJ Tracey. The visual direction drew on illustrated film poster aesthetics, symbolising the boys living the high life. Used as the lead image across press, promo and streaming platforms to set the tone for the project.
Throughout the design process there are always multiple iterations that aren't used, but help in getting to the final product. Below you can explore the creative evolution behind the artwork and see the alternative concepts, inspirations and design decisions that shaped the final key art.
The movie poster concept struck the perfect balance between lifestyle of the rich and famous and a playful dynamic duo energy. Capturing the spirit of Big Zuu and AJ Tracey’s collaboration. I revised the initial layout and alongside the senior designer, briefed the brilliant illustration team at The Red Dress, overseeing the development and providing feedback and tweaks where necessary.
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