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TRANSFRD
Branding, UI/UX, App
[CREDITS]
Design: Abbie Edwards
Independent Project
Transfrd is a digital platform that allows people to seamlessly transfer and swap digital tickets and bookings. Created as a side project while working full-time, I founded the company to challenge the dominance of inflated resale markets and provide an ethical alternative for genuine fans.
As founder and creative lead, I shaped the brand from the ground up. Defining its identity, positioning, user experience and visual world. The design is rooted in movement, transparency and trust – blending bold typography, vibrant gradients and expressive graphic elements that reflect the thrill of live events. From logo design and colour palette to UI/UX design, the branding establishes Transfrd as a people-first alternative to the ticketing giants.
From the outset, I wanted the Transfrd app to feel clean, intuitive and trustworthy - a direct antidote to the overwhelming and often shady experience of current resale platforms. The interface was designed to make swapping and transferring tickets feel effortless, with user flows focused on clarity and control.
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